Client Overview
The client is an award-winning international creative agency and production company, based out in Latin America. They are specialized in trans-media concepts, strategy, and production. The agency provides services from a brand, design, strategy, research, campaign concepts, and rollouts.
Business Challenge
The client wanted to develop an interactive application that will provide an experience of various dresses fitting virtually. Also, the application should support campaign activities for clothing brands, where buyers can enter their purchase code, play games, enter into a competition, and win exciting prizes.
Solution Highlights
The application is specialized in improving online fashion and immersive shopping experience with the exclusive algorithm to a virtual fitting room. This application has a high accuracy recommendation service from the wide retail industry and alternative product recommendation that guarantees customer satisfaction.
• 2D image-based virtual dressing room
• Apparel catalog grouped by brand and category
• Avatars – Male & Female (Front/ Back views)
• Rewards mechanism – earn points by playing games/ purchasing/ share on Facebook
• Invite Friends
• Interactive quiz
• 2d games – Maze, Tic-tac-toe, Hangman with scoring
• Win prizes
• User account management
Benefits
• A virtual dressing trial experience for a wide range of clothes drastically reduces product return rates
• Interactive actives (quiz, games, rewards) helping customer retention rate & customer referral rate
• Quick shopping turnaround time helping customers for more sales and increasing revenue
• The shopping experience, customer satisfaction generating extra mileages for the brand
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