Client Overview
The client’s business is of original online beauty boutique. The boutique is Europe’s number one and the world’s number two retailer for beauty. They are known as the ultimate destination for hair, beauty, skincare services and online ecommerce website with over 12,000 products from more than 450 brands across hair, make up, skin care, body care, electrical home fragrance and organic and much more.
With a highly dedicated and motivated team of beauty experts, who receive regular training directly from brands, client’s company is focused in providing accurate and intelligent information on each product. With increasing website traffic and demand of their products and services, client was facing challenges in delivering and maintaining the best user experience throughout the search of the product to the payment checkout process for which the client was looking for an expert quality engineering team.
Business Challenge
With the frequency and pace of changes to client‘s eCcommerce site, guaranteeing a great customer experience meant that the frequency and volume of testing had to be significantly increased. To manage the demand, client was looking for experienced team with domain knowledge to help in analysis, management, development and maintenance of different systems in accordance with high standards.
Gateway Digital takes pride in serving the largest beauty boutique in ensuring the sufficiency of the output based on increasing traffic in the website, minimizing defects and reducing potential losses.
Solution Highlights
Gateway Digital‘s Quality Engineering Solutions and Services made it easy for  the client  to make changes to the online store providing a rich shopping experience to their customers, and to add new features and services through integrations to external systems. These changes however required a great deal of testing, often requiring a ‘all-hands-on-deck’ approach, tapping into customer support staff to augment the QA team to complete the testing in a timely manner.
- We have conducted an e-commerce testing checklist, prepared based on vast experience on testing e-commerce application and their common characteristics.
- Leveraged GTAF for functional, integration and regression testing
- Test case designed to include configuration testing for various browsers, resolutions scenarios
- Regression test suite prepared to execute after every update to ensure the consistency of application
- Test scenarios are maintained in XLS, allowing rapid changes in test cases
- Reused test case library with different set of test data
- Verification of behavior of entry and tabular screens
- End-to-end security testing solutions, using manual and security tools
- Regression testing in DEV and TEST environments to test feature updates placed significant demands on the QA team, and were a constraint for the client on the pace of development
- Simulate 2x the user load expected during the peak shopping season
- Assess the eCommerce platform performance to identify and fix any performance bottlenecks
- Test plan preparation based on the Specification Document
- Design of Test Cases according to the functional area in the application
- Defects retested after fix by Development and defect status management
Benefits
- Shorten release time by 40%
- Early detection of bottlenecks in performance
- Higher testing efficiency and accuracy
- Reduced cost of quality to 50%
- Helps retailer increase test coverage to 95% and double speed to market
- Reduced the time taken to fully test its online store from more than a week to less than three days, a 2x savings in time
- Performance testing helped customer gain more confidence to handle peak season of bookings with increasing customer traffic
- Functional Testing served the customer to add more features for future
- Client was able to perform regression tests through automated testing every day to keep track the effects of change.
- Client could deliver intuitive customer experience throughout payment checkout process through automation of various integrations
- Customer could build their own landing pages and do a quick split or A/B testing
- Delivered seamless site experience through usability engineering services for client’s consumers, which increased sales as well
- Accelerated ecommerce website updates
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