Client Overview
The client trades on the NSE, BSE, NCDEX, MCX, and has 1 Million+ traders and 8500+ sub-brokers spread across 900 cities.
Business Challenge
The client needed a Chat-Bot enabled platform to help customers form closed communities, get market information and place trades via a single platform.
- Active traders use WhatsApp groups to discuss trade information and make an informed decision on whether to make a purchase or not.
- They use Google sheets to use update information regarding shares’ buy/sell recommendations
- The purchase is then made by traders on their respective brokerage platform.
- A lot of buy/sell transactions never happen owing to the delay of a user going to multiple platforms to make a decision.
Solution Highlights
Community chat gives traders a single platform to form groups, discuss, access/store recommendations and make transactions instantly from a single platform.
- Form a trusted community & make informed
- Buy/Sell calls
- Get real time share quotes
- Buy/Sell shares instantly
- Access/store recommendations
- Access market news
- Get portfolio related information
- General customer care queries
Benefits
- A trusted group to make informed decisions
- An easy way to access and store recommendations by experts and by the group
- A single platform to make Buy/Sell transactions without delay
- Not losing on valuable trade calls owing to market fluctuations and using multiple platforms to make trades
- Increased customer transactions owing to single platform to gain information and make transactions
- A good acquisition channel as chat invites can be sent to non-customers as well
- Good word-of-mouth for being the first brokerage in India to enable customers with a powerful chat & trade platform
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