What Leaders Need To Know About Augmented Reality
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The consumer (and business) impacting potential of augmented reality (AR) is significant, making it one of the hottest topics for business leaders. Among enthusiasts, AR is a promising new technology that can help improve both the way business operates as well as how the consumer experiences products and services. For many, however, it is still a concept that hasn’t become a reality. To help shed light on the topic, I provide five must-read articles below.
What is Augmented Reality?
According to Ronald Azuma (2006), augmented reality “allows the user to see the real world, with virtual objects super-imposed upon or composited with the real world.” It essentially combines the real world with technological enhancements to create new insight and experiences. Porter and Heppelmann (2017) suggest that “AR transforms volumes of data and analytics into images or animations that are overlaid on the real world.” While the technology still faces many challenges, AR remains poised to vastly reshape the current landscape of human life.
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