Category: Digital Marketing
How Digital has Redefined Go-To-Market Strategy
The Shocking Truth About Digital Marketing
A study by Smart Insights (membership required) shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy. What’s more, CNBC reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.”
Without a digital marketing strategy, businesses may experience everything from incorrect marketing channels and budget allocations to low organic rankings, website engagement, ROI and quality leads.
Unfortunately, since many companies don’t know where to start, they are led down a rabbit hole of online marketing scams and agencies that do not specialize in internet marketing. As a result, businesses waste valuable time responding to spam emails, irrelevant phone calls and unqualified leads.
Many of the agencies that ensure quick results at low costs neglect to define and execute a digital marketing strategy for their clients. Instead, they simply “sell” anything they can and tell the client how great the results are going to be.
One after another, these agencies execute various online campaigns without knowing the company’s target audience, marketing channels or campaign goals. Their lack of research results in companies spending thousands of dollars and time on ineffective digital marketing campaigns.
When these campaigns fail, businesses return to their old habits of answering spam emails and phone calls from other agencies that promise rapid results at low costs. They continue pouring out money to the next fast talker who promises them unrealistic results.
Once again, no target audience has been identified. The proper digital marketing channels have not been researched or determined, and the company’s goals are undefined. Fortunately, there’s a much better solution for businesses that are looking for digital marketing solutions.
Credits: Forbes
Four Ways To Adapt Your E-Commerce Digital Marketing Strategy To The Current Crisis
The COVID-19 pandemic has drastically changed our lives, our habits and the business market. Many people are staying at home and maintaining social distance. This has affected our daily activities as well as what we purchase.
The effect on business is undeniable — some industries have grown, while others have experienced devastating losses. But how has the crisis affected e-commerce, and what are the best strategies for e-commerce companies to overcome it?
The Fastest Growing And Declining E-Commerce Product Categories
Consumers’ behavior and needs have changed. They are preferring certain products and services over others, and many are giving up nonessential goods. Some companies have had to shut down, but many e-commerce businesses have remained active.
A data analysis conducted by a retail intelligence and software company shows that sales of some e-commerce products are skyrocketing while others have taken a nosedive.
Among the top product categories that are seeing a surge in demand are disposable gloves, bread machines, cough and cold medicine, dishwashing supplies, packaged foods, weight training equipment, pet food, vitamins and toilet paper. The fastest declining product categories include luggage and suitcases, clothes and shoes, swimwear, gym bags, cameras and party and event supplies.
Credits: Forbes