Product Promotion
Unleash the Disruptive Power of Digitization
The journey of a product from conceptualization and development to becoming a brand is determined here. Previously, a strong coffee and the flips of the newspaper would be the morning ritual. Today, the rituals are the same but the consumption channels have changed. The flips have been replaced by clicks. While we are brimming with the mediums and dealing with diminishing attention spans, Branding is what puts your product on the map. Technologies, their behavior, and how people interact with them, we have been a witness to it all! Being digital in the truest sense, we help companies uncover actionable insights from the user data and transform IT ecosystems into more automated, profitable, and customer-centric ones.
Technologies, their behavior, and how people interact with them, we have been a witness to it all! Being digital in the truest sense, we help companies uncover actionable insights from the user data and transform IT ecosystems into more automated, profitable, and customer-centric ones..
Our Capabilities
We re-create business models, modernize products, and establish excellent customer experiences to drive your business’ growth. With the help of innovation and disruptors, targeted finances and promotions, we provide you with a greatly improved customer-centric world.
Focus Areas
The Primary objective of product promotion revolves around CUSTOMERS – the key entity whose state of action defines our
next strategic move. Our focus particularly evolves around three customer journeys:
Marketing Assessment Process
Build Brand
Strengthen brand awareness and audience reach
Bring more visitors
Generate Leads
Create and qualify new sales leads
Visitors to Leads
Convert Sales
Turn leads into customers
Leads to Customer Conversion
Increase Loyalty
Build a more loyal and profitable customer base
Increase Customer Lifetime Value
Our Strategy
Digital Strategy
We identify gaps in your existing digital infrastructure, align your business processes, and create a blueprint for your digital outreach. Connect and navigate your customers to the products through our experience-led designs and extensive digital marketing services.
Marketing Technologies
As a Digital Marketing Solutions provider, we enable your business to respond quickly through agile and iterative models. Build connected journeys for your customers by implementing connected digital infrastructure.
Convert Sales
Leverage the power of social media marketing and grow your business through brand awareness, customer relationship building, and better website traffic.
Operating Model
Why Us?
25% Increased customer stickiness
27% Increase in online traffic through innovative campaigns for leading company in Nordic region
35,000+ Images processed per year
20+ Increase in monthly registered customers and registered 1000+ unique visitors’ monthly
We May Help You to:
Manage
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Data Collection
Make use of analytics tools to measure engagement i.e. leads, sales, page views, visitors, subscribers, followers, fans, comments etc.
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Results vs. Goals
Measure results vs. objectives. Know why did you succeed or fall short.
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Refine
Assess data, adjust your strategy, test new ideas.
Discover
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Target Audience
Assess audience needs and buying questions through social media.
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Objectives
Analyze your social media goals.
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Social Capacity
Know about your ability to create content, maintain social tools, and manage your community.
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Governance
Find out about the social media policies you would want in place.
Strategize
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Know
Find out what people understand about your brand.
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Social Tools
Know which channels say you’re important.
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Create Content Strategy
Create content which is relevant to your target audience and is adaptable across different social media networks.
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Build Blog Strategy
Develop a voice, build two-way communication with your audience.
Our Value Multipliers
Digital transformation requires the right blend of business acumen, people, and technologies. Our global team of experts are experienced in a multiverse of different technologies. Our service models to assess and deploy the most sought after technologies mentioned below to perfectly fit your business needs:
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Microsoft
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Emerging
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CMS
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Open Source
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JS Framework
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Testing
We believe in a comprehensive security system. We ensure the best in class security right from following GDPR guidelines, data security practices to adhering to strict guidelines at the workplace.
These are three core objectives of our Security Policies:
Confidentiality – Protection of assets and networks from unauthorized users.
Integrity – Ensuring that the modification of assets is handled in a specific and authorized manner.
Availability – Ensuring continuous access to assets and networks by authorized users.
We believe in constantly pushing our boundaries. Continuous improvement is important because it’s the best way to ensure that we’re doing things in the most efficient, effective, and productive way, every single day of the week, and on every single component that we’re working on.
Responsiveness (Manage and Measure)
Improve Incident management (Jira)
Better Ticket Documentation
Review and corrective action on Aging of tickets
Capture Voice of Customer
Identify Improvement areas
Process Changes – Apply Lean
Root Cause and Causal Analysis (Improve and Maintain)
Mandate RCCA comments for closed tickets
Maintain Database and Prioritize ‘Maximum Impact’ RCCA
RCCA Report-outs
Cost Reduction YoY with no change in Capacity
Support Ticket Reduction (Create Win-Win situation)
Baseline the number of tickets at project kick-off
Re-baseline every end of Qtr.
Incorrect ticket closures
Application Stability
Team will analyze the batch process and look at the opportunity of Process improvements
Reduction of the run time of batch will reduce mainframe utilization
Post Facto Review –OC team can inspect/Review for code changes already moved to further reduce the risk of having bad code in production
Meet Progressive Demand
Evaluate trend based on Historical Data
Projections start in the second month of the Qtr.
Pool of resources
Monthly meeting on capacity loading
Quarterly meeting for capacity adjustments
Second month of the quarter Load shadow resources
Induct incremental resources
We use the following Governance Model to ensure the success of long-term engagements with multiple project streams and large project teams. It improves strategic planning, decision making, reporting practices, and enforces alignment with the overall vision and goal:
