Customized E-mail Marketing Solution

Client Overview

The client is a leading email marketing services and technology solution company. They provide data-driven insights and turnkey digital solutions that accelerate brand performance. Millions of people and businesses around the UK and Europe trust them to publish the right content, to the right person, at the right place, at the right time using personalized handwritten notes.

They wanted to develop a personalized end to end digital marketing platform for their customers, along with executing a marketing campaign focusing on reporting framework and data analytics for the same.

Business Challenge

The client was looking for an Enterprise Platform Development which can maintain their customers. Also, the Platform can send them handwritten notes which will give a personal touch and that can help to increase penetration in their respective business. The marketing automation platform to find the right audience, build a personalized relationship with customers by utilizing the Real-time insights and sell the services with targeted campaigns.

Solution Highlights

Developed a highly modular and scalable personalized email marketing platform that enables users to manage their emails by prioritizing them. It allows the provider to execute targeted multi-channel email marketing campaign based on user’s interests and demographics, focusing on giving a direct message on their pain points.

The platform also manages data integration that helps to easily create an understandable report of the marketing campaign, helping them to make a better decision for their future marketing activities. It acts like a brain for numerous customers from e-commerce businesses to retail giants. With its marketing automation capabilities, it facilitates the users to directly connect to their customers with drastically reduced manual efforts. We also made a design of message to work across desktop and mobile phones to help increase reading engagement and click through rates.

• Enables handwritten letter based campaign management
• Enabling access to Salesforce CRM enterprise data for campaign planning
• Server-side integration is an advance workflow solution between proposed system and Salesforce CRM
• A web-service based secured connector to bridge Salesforce CRM and different 3rd party service provider to automate and improve agility for data exchange
• User needs to register and run an online campaign:
• Upload mailing list with contact details by directly connecting it with Salesforce CRM platform
• Provide personalize message overview
• Select stationery and customize
• Select date of sending

Benefits

Smart Email marketing platform presents more opportunities for business and turns a better return on investment. With smart email marketing platform, the business can create deeper relationships with a large audience. The platform achieved the following benefits for the client.

• Increased buying intent
• 42% new customers for their client
• Reduced 60% of the gap between click-through rate and Conversion rate
• Customer conversion from prospect increased by 33%
• Stronger relationships with customers
• Increased brand recognition
• Email Campaigns optimized for performance and deliverability
• Affordable email outreach at scale
• Increase revenue growth from nurturing leads
• Enterprise-level platform with the capacity to handle massive amounts of structured data
• Increased subscriber acquisition rates