Client Overview
This flagship restaurant chain in the Netherlands offers an excellent experience of contemporary Indian cuisine with authentic flavors.
This Netherlands based Indian Restaurant wanted us to define their end-to-end digital marketing strategy and implement, and, monitor as well to achieve business outcome of increase sales/customers
Business Challenge
The client was unable to benchmark its digital presence to deliver its service due to which the customer engagement was very low. The idea behind this partnership was to define their end-to-end digital marketing strategy by implementing, monitoring, and achieving an increase in sales/customers through digital transformation with improved and automated processes.
Solution Highlights
Implemented website with attractive UI & 360 Virtual Tour along with application of Digital Marketing service and SEO. Additionally, developed an Android application with features such as display menu items, book tables or takeaway meals etc.
- Interactive and attractive UI with 360 Virtual tour
- Ranked on 1st page of Google Search in The Netherlands
- Create and optimize pages for search engines and users alike
- Social Media Marketing on Facebook, Twitter, Google+, LinkedIn and Pinterest Handles
- Developed Android Application to book a table and view other information about the restaurant
- Loyalty Programs features that allows daily and weekly Promotional Discount coupons for both existing and new customers
- Email Marketing – Send Promotional mails to prospects/customers informing about special offers/discounts
Benefits
- Increase in number of registered customers
- Monthly page views hit increased by a substantial number
- Reservations per month increased to a better ratio
- Increased customer engagement in both online and offline services of the restaurant.
- Automated online service booking through the application
- Review to improve customer feedback and customer experience
- Loyalty program for an existing and new customer leaded to long term engagement
- Email and social marketing saves energy in manual marketing
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