Client Overview
The client is a well-established tours and travels company in Iceland and have provided Iceland travel packages for over a decade.
Business Challenge
- Website with static content and heavy traffic of visitors needed to be revamped to display information on Icelandic travel attractions
- Research done for DMS practices but they did not have the experience of running a full scale DMS solution
- Wanted to do global rebranding to promote travel packages to increase inquiries and boost travel business selling Iceland holidays and packages
- Lacked awareness of the different activities in Iceland and it required targeted marketing.
Solution Highlights
Rebrand the entire Website bringing in the flavour of Iceland with a full-fledged social media marketing strategy tailored for the client
- Ensure that the existing traffic of the website does not get affected, while making the possible changes and integrations
- The entire exercise should trigger the global traffic and the administrator can perform analytics and reports.
Innovation in approach should be the key
Benefits
- Optimized social media profiles as per Digital Marketing strategy
- Improvised customer engagement on social media through targeted campaigns which helped increase traffic and sales on their online platforms
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