Client Overview
A leading IT consulting & service provider in Europe for publishing and directory systems in the versions print, online and mobile; The client is the competent contact for the topics of data and content and is regarded in the industry as a technical driver of innovations, such as in the area of print on demand. They offer media-friendly solutions to increase sales and reduce costs.
Business Challenge
The client wanted to develop a location-based digital platform that will provide deals information for a German retail giant that will bring together product vendors and customers on one platform for daily deals based on the GPS location of the customer.
Solution Highlights
Connecting with the customers for immersive shopping when they want is the most important part of the entire connected retail ecosystem. Location-based services are one of the most powerful customer intent driving factors. A highly scalable app was delivered which provides deals & offering depending on the user’s location.
- Location & Preference-based best deals for select product categories
- Users can view Account and Transaction history
- User can view/ print pending vouchers & subscribe for Email Alerts
- Users can share deals on various social media & earn incentives for the referred friends’ purchases
- Venders can publish best deals on the platform
- Vendors can view reports on the overall performance, voucher redemption rate, financial statistics, customer demographics, revenue & profits
- GPS Integrations & third-party payment gateway integration
Benefits
- Location-based, real-time promotional offers helping customer-relevant information about promotional offers at the right time
- Customized location-based mobile apps acting as a powerful mobile advertising tool. Sending discount offers, coupons, and other marketing information through push notifications helping customers come into the business
- The Location-based application increased the sales traffic by 3 to 4 times and elevating revenue
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