M Couponing, E-commerce Mobile Application

Client Overview

The client is an emerging European banking institution and to keep up with market trends they have partnered with an leading sports company, dealing in equipment and accessories, to improve their customer base. They already have an e-commerce mobile application but wanted to provide M-coupons to customers to encourage customers to buy more, and also retain customers.

Business Challenge

Making application capable of handling concurrent users
Multi business rules configurations as per item category
Manage coupon issue and redemption

Solution Highlights

Online reporting system for every point of customer engagement
Coupon request and delivery based on– date time/device MSISDN/ promotion owner/ promo category and with full details.
Coupon redemption based on – date/ time/ retailer/ value etc.
Retailer re-conciliation based on – date/ time/ promo owner/ products redeemed etc.
With powerful analytics at the back-end understanding and influencing consumer buying patterns, there is an opportunity to up-sell/cross sell products to engaged customers on a very easy to use mobile platform