Strategic Automotive Consulting

Client Overview

The client is a Netherlands-based enterprising lease company providing a sustainable solution for Mobility. The client is innovative, sustainable, and entrepreneurial, and first to offer lease bicycle. The client’s dream was to provide Mobility-as-a-Service (MaaS) to customers and aimed to facilitate new customer engagement and innovate on their services to achieve a competitive edge in the evolving automotive industry. As a first step towards their goal, the client defined a strategic initiative to reach the next level of leasing and mobility.

Business Challenge

The client was looking to take a strategic leap and defining the strategy towards next-gen fleet and mobility. This was planned to be achieved by bringing innovation into their products and services in line with the customer/ market demands as well as global trends in business and technology. Client’s strategy for the next-gen leap was:

• To empower the lessee to have full freedom and control over their mobility
• To deliver added value through mobility, data, and connectivity
• To achieve a sustainable transport economy that focuses on “green” practices
• To be the number one leasing company in terms of efficiency

Solution Highlights

As a starting point towards the client’s initiative of defining the business and technology/ product strategy, a transition scenario has been visualized jointly by the client and us.

• Define the vision and positioning of the client
• Generate concepts that can define the roadmap for the desired positioning
• Design a complete strategy for the implementation of the concepts

The process and consulting methodology we applied:

• Analyse the mobility and leasing ecosystem
• Market dynamics & trends
• Disruption in automotive and mobility segment
• SWOT analysis of client
• Strategize transitioning from current traditional solution to digitalization
• Defined priorities and ownership
• Derived high-level roadmap and plan

Benefits

With the help of such automotive consulting, client will be able to identify the roadmap and other such things like:

• Strategic IT Solution Identification – List of all the solutions which needs to be implemented to digitalize the landscape
• Must have, Should Have features of solutions
• Transition Strategy & Roadmap
• Customer Digital Points & Journey
• Technical Architecture & Landscape
• Implementation & Release Plan
• Budget Estimations