Client Overview
The client is Canada’s largest permission-based email marketing company that uses world-class technology and strategy to create and execute award-winning customer acquisition and retention campaigns.
For Enterprise Transformation, the client wanted to handshake with Gateway for renovation of their existing email marketing system using latest platforms.
Business Challenge
To redesign and redevelop existing email marketing platform on latest Microsoft platform that allows marketers to plan, execute, analyze and continually refine email marketing campaigns for Fortune 100 companies.
Solution Highlights
- Scalable platform managing e-relationships by sending 20 million emails every month
- Interactive dashboard for quick statistics
- Image gallery for image hosting/editing environment
- Schedule/immediate sending of newsletters to single/multiple recipients
- Segmentation through filtered content in newsletters, circulars, braided content (subscriber-specific)
Benefits
- Speed up the loading processes
- Provide high security for uploaded images
- The solution smooths out functions that lead to quality delivery of services to its end customers
- Interactive UI for real-time insights
- Targeted and personalized content
- Optimize time and budget
- Stronger customer relationships
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