Client Overview
The client is Europe’s largest online car auction company. Their key customers are some of the biggest leasing companies, bidding for over 2000 cars available every day on the portal.
Business Challenge
- The client faced challenge to identify the key influencing factors determining car auction prices and thus wanted to develop a predictive system to forecast car auction prices based on historical data available.
- To create a next art generation B2B platform for Europe’s largest online car auction company
- Create an online auction experience that was smooth and customer friendly, with higher customer satisfaction and brand visibility
Solution Highlights
- Implementation of Front-end features: Car search & details, auction listing & selection, 360-degree view of car bidding & payments
- Backend features: CMS Management, Alerts, Blog Management, Complaint Management, Customer Management, & Payments management
- Integration with google analytics, Google map services, online chat services, Payment API
- Implementation of price predictive tool to ensure pricing model meeting the vehicle standards
- Vehicle recommendation
Benefits
- Growing number of new Car traders on the platform
- A wide range of makes and model of vehicles showcased
- Week-by-Week increase in buyer conversion
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